Why We Chose Powder Over the Traditional Energy Drink Can
At Turn Up™ Energy, we’re not just another player in the game—we’re rewriting the rules. While most energy brands stick to the same formula of sugary canned drinks with a one-size-fits-all dose, we set out to do something different. Something better.
We chose powder over the can—and there’s a reason behind every scoop.
The Energy Market Needed a Shakeup
The canned energy drink industry has been dominated by flashy packaging, synthetic additives, and excessive sugar. These drinks often come in 12-16 oz cans with pre-set caffeine levels that don’t allow you to choose the intensity of your boost. You're either underwhelmed or overwhelmed—there’s no in-between.
That’s where Turn Up™ Energy steps in.
We designed our powder-based energy formula to disrupt the traditional model, offering flexibility, freedom, and performance in one powerful tub. It's not just an energy drink—it's your energy, your way.
The Power of the Powder
So why did we go with a powder format?
1. You Control the Scoop™
With Turn Up™, you're not stuck with whatever caffeine dose a manufacturer decided to put in a can. Our powder lets you decide the intensity based on your needs.
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Need a light boost before class or a meeting? One scoop.
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Heading to the gym or going for a long hike? Two to three scoops.
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Late night study grind or double shift at work? Go for 4–5 scoops (as tolerated).
This level of scoop-based energy customization puts the power in your hands—literally.
2. Built for Versatility—Anytime, Anywhere
Cans are bulky, heavy, and they take up space. But Turn Up’s lightweight, compact tub fits easily in a backpack, gym bag, locker, glove box, or desk drawer. It's perfect for:
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Gym sessions
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Hikes and outdoor adventures
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Sports games and tailgates (not recommended with alcohol)
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College campuses and study sessions
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Work breaks and late nights
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Festivals, road trips, or wherever your grind takes you
No refrigeration needed. No spills. No excuses.
Just mix it with water (or your favorite beverage) and go.
3. Longer Shelf Life, Less Waste
Unlike canned energy drinks that expire faster and create unnecessary aluminum waste, our powder stays fresh and effective much longer. It also reduces the environmental footprint since one tub replaces 40+ cans. That’s fewer trips to the store and fewer cans in landfills.
Same energy. Less trash.
4. Real Ingredients, Real Flavor
Each flavor of Turn Up™—from Thunder Punch to Lychee Splash—contains high-quality, functional ingredients like natural caffeine from green tea, L-Theanine, B-vitamins, and electrolytes for hydration and performance.
Because we use real ingredients, the weight of the powder in each tub varies slightly. Some flavors are naturally lighter or heavier based on the blend of fruit extracts and nutrients. But don’t worry—the scoop delivers consistent performance across all flavors.
5. Designed for the Modern Hustler
Canned energy drinks were made for shelves. Turn Up™ was made for life.
Whether you're an athlete, student, gamer, entrepreneur, or full-time go-getter, Turn Up™ adapts to your rhythm—not the other way around. Our scoopable energy system is optimized for high performance in any scenario.
This isn’t just a product. It’s a lifestyle tool.
Cans Are Convenient. Powder Is Power.
Sure, cracking open a cold can is satisfying—but is it really serving your goals?
Turn Up™ powder gives you more than just energy. It gives you control, convenience, flavor, hydration, and freedom. It gives you the power to TURN UP™ anytime, anywhere.
So next time you need a boost, skip the can. Grab the scoop. Mix it your way. And feel the difference.
